Women’s Wear Daily (WWD) has been covering the U.S. government’s push of domestically produced apparel—and the corresponding drop in American imports—for the past few months.
At the beginning of this year, the Obama Administration and the U.S. Department of Commerce launched the Made in America initiative to promote domestic production and spur manufacturing growth. Following its launch, U.S. labor officials have worked to promote the initiative throughout the apparel industry and across the nation.
In January, Francisco Sánchez, undersecretary for international trade at the Commerce Department, made a three-day visit to North Carolina to promote local exports and textile manufacturing.
In March, Commerce Department officials met with the fashion industry in New York.
In the beginning of April, Deputy U.S. Trade Representative Demetrios Marantis met with individuals from the Los Angeles apparel industry and spoke on how to expand the “Made in the USA” label worldwide.
“The new focus on the fashion industry is part of the Obama administration’s initiative to boost U.S. manufacturing and meet its goal in the National Export Initiative to double exports by the end of 2014,” wrote WWD.
A story by WWD on April 13, 2012, cited that textile and apparel imports to the United States dropped 6.4 in February when compared to the previous year.
The U.S. Department of Commerce will continue its efforts with a “Made in the Americas” Pavilion at WWD‘s MAGIC semi-annual apparel trade show in Las Vegas Nevada, this August.
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